Multinational Enterprises Oriented Supply Chain Management

With the growing competition in the market economy and globalization increasingly fierce, many enterprises began to supply chain management as a breakthrough to enhance the competitiveness of enterprises, the use of supply chain management can improve customer satisfaction, improve reliability and maximum flexibility of delivery, reduce the cost of the company’s overall "process quality" optimization, supply chain management, so as a new management concept and mode of administration has been gradually importance academia and the business community at home and abroad, the paper analyzes the Cathay industrial Group, for example multinational supply chain management applications and some of the problems arise. Cathay Industrial Group, the industry’s rapid development has always been regarded as the benchmark companies, the first is already the world’s third-largest iron producers, supply chain management plays a very important role in the Cathay Pacific Group’s development, supply chain management can even say No. bad a direct impact on the overall development of Cathay Pacific, Cathay analysis of industry characteristics based on supply chain management industry group showed that the implementation of the strategic cooperation, information sharing, VMI, JMI, etc. in order to better help companies implement sustainable development.