Endowment Industry Profit Model

At present, our country is in the early stage of aging society, the aging problem present a big base, quick growth, low market allocation, the obvious contradiction between demand, etc. The office of the state council sent the file no.35in2013that insisting marketization,, socialization reform and development direction. The top-level design, the overall arrangement of pension services made and propulsion system, and for our country provides system guarantee the smooth development of pension services. This paper based on current situation of the development of pension services and pension services basic situation at home and abroad, integrated use of related theory, build our endowment service industry profit model, and select representative endowment service enterprises (projects) analyzes the empirical, reveals the realistic difficulties and development bottleneck of endowment services, healthy development of the endowment service industry to provide relevant reference and rationalization proposal.The paper include five parts. The first part is the introduction. Analysis of an aging society in our country reality, the development of pension and endowment service supply and demand contradiction, thus point out the research purpose and significance, also the research framework and research method, elaborated this article research angle of view and the deficiency of related research.The second part is the endowment services related theory. On the basic concept of this article involves the definition of professional for this article using the relevant theory of comprehensive, provide theoretical support for the research process of this paper and the basic method.The third part is the domestic and foreign pension service industry profit model. Analysis of typical pension services experience at home and abroad, summarizes the foreign and domestic pension services basic model and profit model, then select the typical cases of domestic, deepen the understanding of endowment profit model. The fourth part is the carnation endowment service profit pattern analysis. Through the carnation "health+pension" under the main body of the company’s business model and pension services integrated profit pattern analysis, reveals the operation law of endowment real estate and the reality, provides reference for the healthy development of the pension services.The fifth part is the suggestions on the development of pension services industry in China. From the perfect legal policy system, management and service system, market system and increase policy support to our country development of pension services rationalization proposal is put forward.