| Liuyang Grass Cloth forms special workmanship and profound cultural foundation and reflects our traditional craftsmanship level through the baptism of the past years and historical precipitation. However, with the changes of the development of the world economy and the world pattern, the introduction of mechanized production and advanced technology brings in a strong impact on the traditional production method and life style. Liuyang Grass Cloth based on family-style workshop production becomes incompatible with the present market environment and it begins to face unprecedented dilemma. We should make a deep analysis and study on the existing problems of Liuyang Grass Cloth if we don’t want it to be weeded out. It brings our new thinking on how to protect traditional craftsmanship being not weeked out in the market competition and inject fresh vitality to make the traditional Liuyang Grass Cloth more modern and popular.This text takes the traditional craftsmanship production "Liuyang Grass Cloth" as research object and "Liuyang Grass Cloth production transformation" as basis, set forths the advantaged natural and social environment of Liuyang for developing the Grass Cloth industry and historical evolution. We make an analysis and study in the exsting problems of Liuyang Grass Cloth and point out the causes of these problems with field research。 On the semiotics theory basis, we can analyze the characteristics of Liuyang loth deeply and go through the product functional transformation, prodcut formal transformation and improvement of prodcution technology contents to meet the different demands of the customers. Thereby we can study the cases of Liuyang Grass Cloth product according to the characteristics and status of Liuyang Grass Cloth and provide new method for Liuyang Grass Cloth production transformation. Thus we can improve the competitiveness of the Liuyang Grass Cloth products in the market, inherit it to the next generations, make it get out of the dilemma of extinction and play a theoretical guidance role for the economic development of Liuyang even Hunan Province, promote employment and increasing local financial revenue. Meanwhile, it will carry forward new glory under the global circumstances. |