Marketing Strategy Research Of The Aviation Logistics Of Baiyun Airport

Logistics industry is considered to be the third profit source, but as China’s social and economic development, the logistics industry in various fields have begun to play an increasingly important role. At the same time, in our country there have been "modern logistics hot", more and more enterprises, local government departments and research institutions for logistics and gradually increase the degree of attention. Accelerate the development of the logistics industry, is up to the national economy and social development agenda. In this context, the logistics enterprises have sprung up, and due to market maturity is not high, the competition is also essentially a state of disorder, which objectively makes the logistics field survival and development of enterprises face greater challenges. Aviation logistics, we also need to bear from the railway, highway logistics competition. For airport aviation logistics, the development of scientific and rational marketing strategy has a very important practical significance.Article to Baiyun Airport Aviation Logistics Marketing as empirical research object, first studied and marketing strategy, marketing mix and modern marketing concepts related to basic theoretical issues, the full text of the study laid a theoretical foundation. Subsequently, the Baiyun Airport in the basic situation of aviation logistics, marketing status and marketing environment is analyzed and summarized the Baiyun Airport Aviation Logistics Marketing model and its problems. On this basis, the article SWOT analysis Baiyun Airport Aviation Logistics Marketing on the strengths, weaknesses, opportunities and threats are analyzed, their marketing strategy chosen to provide support. And from personnel, market positioning, product, promotion and public relations aspects of proposed targeted marketing to improve their posture strategy. Finally, the allocation of resources, information management aspects of Baiyun Airport Aviation Logistics Marketing strategy designed security programs implemented. We hope this research for a better understanding of aviation logistics marketing issues, to develop a more scientific Logistics Marketing strategy can play a certain reference and reference.