Marketing Strategies Based On E-commerce:a Case Study Of Y Aviation Logistics Company

Along with the sustained, rapid and stable growth of the economy of our country, the domestic and international trade contacts become frequent, import and export trade is growing rapidly, the transport demand diversity in a certain extent contributed to China aviation logistics industry has entered a rapid development period. Our country has entered developing modern logistics industry into1025planning, and place a hand on modem logistics for special policy for support, But due to various objective factors, the aviation logistics in China is facing enormous challenges at the same time also has many opportunities.This text based on the systematic analysis China's aviation logistics against the background of presently high growth, unstable source, transport capacity weak, poor information technology etc Industries status,describes the Y aviation logistics company's present management situation, and profit margins in decline from year by year, marketing channels, the information channels are not very smooth, the difficulty of the enterprise management continuously increased, more and more can't satisfy the customers on the aviation logistics low cost and high efficiency of the various requirements Y aviation logistics company points out existing problems.Based on China's aviation logistics existing problems at present and Y aviation logistics company management problems, this text bases on the analysis of the marketing environment that Y Aviation logistics locates put forward necessity and feasibility of drafting a new marketing strategy for e-business Y Aviation logistics company, thus establish integrated E-commerce marketing strategy of Aviation logistics company, and expounds the marketing strategy performance assurance and future prospects, in order to Y aviation logistics company produces an effect, and to provide reference for other domestic logistics service providers.