Research Status And Development Of The Independent Third Party Financial A Company In The Chinese Market

In November10,2010, A company as an independent third party financial institutions listed in the New York stock center American success, become a public corporation. Since the independent third party financial A company formally into public view. Through the study of the organization, the independent third party financial A company product structure and the operating status of the analysis, to understand and recognize the independent third party financial institutions, in China’s mode of operation and future development is of great significance. This paper is based on the related theory of strategic management and marketing management as the foundation, research and analysis of the current situation and development prospect of the independent third party financial A company in the Chinese market. Firstly, we analyze the development status of the independent third party financial institutions in china. Secondly, this paper introduces the basic situation of the independent third party financial company A and its related background. Then, using the4Ps marketing theory to analyze the basic operation mode of the independent third party financial A company and its current operating conditions, and use SWOT model to analyze the strengths and weaknesses of A company. Finally, based on the above analysis, put forward development strategy suitable for the independent third party financial A company, and gives the corresponding marketing strategy.