Marketing System Buliding And Supporting Measures Of S Company

The globalization of economics brings not only more opportunity and bigger market, but also more competition and threat. Undoutedly, China needs a change,from things made in China to things created in China. Faced with the increasingly fierce social competition, companies in China must try to take the commanding height of the market with a better marketing machanism and more mature technology. Especially for those state-owned enterprises, who are backed by the government, having less crisis awareness, their management system is behind the times. They are less competitive than private ones. So they need to be improved the most. S company is one of them.This article reviews the concept of the marketing and a series of related theories, including the famous4P、7P、4C and4R theory. We also analyse the macro-environment、 industrial environment、market demand and so on. Combining the basic information of the S company and using SWOT analysis, this article makes a detailed analysis of the S company’s strength、weakness、 opportunity and threat. Finally we find that the most suitable for S company is the7P theory. We build a marketing system for S company, including some strategies of product、 price、 place、 promotion、 people、 participants、 physical evidence and process, and S company may use several of these7strategies depending on the real projects. Then we make some suggestions on the control of the marketing process. At last we introduce a special project as a sample to make a combination of the theory with the practice.