Real Estate Enterprise Purchasing Management And Performance Measurement

With the re-layout of the real estate market, real estate industry will gradually enter the scale through mergers and expansion, and faces tough competition. As for the real estate industry, the costs of general construction materials account for more than half of the whole project costs which spend more money in the parts of real estate industry. Therefore, the real estate industry’s purchasing management determines the strength of the industry’s profitability. In this study, based on the actual theory and Vanke, build the real estate industry purchasing performance evaluation system from financial management indicators, program management indicators and service management indicators. And use factor analysis, principal component analysis and weighted TOPSIS, and Rank-sum ratio to analyze the purchasing efficiency of Vanke, to find out the root of purchasing performance deviations and problems of Vanke. Finally, put forward the policy suggestion and operation model for innovation of real estate industry’purchasing management on the basis of supply chain coordination development theory. The conclusions of this study include:The results show that Vanke’s purchasing management model at present integrates the advantages of centralized purchasing and decentralized purchasing. Its salient features are unified purchasing strategy, multi-level purchasing model, material type set the core link, implementing standardized process, setting up the e-commerce platform and introduction of "strategic supplier". Since2003, Vanke’s overall purchasing management capabilities present a good trend. The evaluation results of factor analysis, principle component analysis and weighted TOPSIS, and Rank-sum ratio have been found that Vanke purchasing management performance increased year by year. But note that in the overall purchasing management performance improvement, Vanke’s plan management performance has not improved significantly, which indicates that the actual purchasing in Vanke, there is a financial cost savings while ignoring the progress of the project plan. To some extent, it may cause decreased overall competitiveness and profitability of industries. The cause of this problem could be difficult coordination of the real estate project, complex purchasing procedures, inadequate management and long purchasing time.As the leading enterprise in real estate industry, in order to maintain Vanke real estate industry’s outstanding status and set up typical role, Vanke real estate purchasing management model needs further optimization. Vanke can optimize purchasing management strategy through improving the supervision of purchasing management, establishing the department performance evaluation mechanism, as well as supporting sunshine purchasing culture construction.