Research On XiLv NO.1Project Marketing Strategy Of Dinghang Investment Management Corporation

XiLv NO.1New Material Aluminum Industrial Development Fund (hereinafterreferred to as " XiLv NO.1") is the investment agent DingHang private placement to raisefunds in the form of projects, the fund earmarked for the project in Zhongwei County ofnon-ferrous metals aluminum and magnesium alloy new material base construction projects,DingHang investment project to raise funds to participate in the work, and as far as theimplementation of magnesium alloy Fang Ning new Materials Co.,1million tons ofaluminum-magnesium upgrading new materials production base construction project fundraising for the project agency business. The total size of the target amount of funds300million yuan, the first to raise100million yuan. In DingHang specific marketinginvestment process, due to fierce competition with the industry itself as well as producthomogeneity brought some problems, there are larger issues of marketing activities, therehave been incentive channel competition, lack of planned behavior and oversightmechanisms confusion, blurred brand image, lack of follow-value-added marketing issues,this study is based on this, to the west of aluminum investment DingHang One productmarketing issues unfold more in-depth research, marketing and strive to solve theseproblems.This paper is divided into six parts, the first part is the introduction, in the sort of thepremise of the research background, research questions raised in this article, and planning-level research and analysis to solve the problem of the present study was DingHang XiLvNO.1can invest aluminum One private equity business has theoretical and practicalsignificance. The second part of the development of investment and operating statusDingHang XiLv NO.1aluminum and private equity funds were reviewed to find theoutstanding problems exist in the current private equity business. The third part is the use ofthe method PEST, SWOT analysis, investment west of DingHang XiLv NO.1product ofaluminum macro, micro and analyze their own situation, identify their strengths,weaknesses, opportunities and threats presented DingHang investment XiLv NO.1privateequity funds to achieve specific objectives. The fourth part, private equity fund products formarketing purposes, the use of STP analysis, market segmentation, target market, andultimately determine the investment market positioning DingHang XiLv NO.1aluminum products-high-end professional private equity fund projects. The fifth part is around thisposition, to make specific marketing strategy, brand strategy, such as private equity funds,aluminum XiLv NO.1channel strategy, investors maintenance strategy, finally thesestrategies proposed in the people, processes, technology and performance appraisal aspectsof safeguards.This article has the following aspects on innovation: First DingHang aluminum XiLvNO.1project investment environment analysis conducted from the perspective of macro andmicro proposed to adapt to the current market environment, investment marketing strategyDingHang XiLv NO.1aluminum products. Secondly, the establishment of the investmentmarket positioning DingHang XiLv NO.1aluminum products-that is, the high-endprofessional private equity fund projects. Stroke clear of private equity competition,DingHang investment measures should be taken to the West One aluminum, for DingHanginvestments in other investment business marketing activities carried out with a strongreference and reference value.