Study Of Strategic Transformation Of ABC Company In The Founding Of China (Shanghai) Pilot Free Trade Zone

Since the financial crisis broke out in2008, the Chinese export-oriented economy hasbeen in a difficult situation. Most export-oriented enterprises’ operating situation has becomeworse and worse. Garment export enterprise is the typical example of Chinese export-orientedenterprises. The garment export enterprises have almost lost the sustainable operating ability,as adopting single business strategy and low cost strategy for many years, therefore sufferedunprecedented challenge in the financial crisis. On Sept.29th,2013, China (Shanghai) PilotFree Trade Zone was founded in Shanghai. China (Shanghai) Pilot Free Trade Zone is totallydifferent from the past free trade zones. It is the reform experimental field of Chinese newgovernment. It shows the beginning of China Pilot Free Trade Zone Economy time. With suchan important external chance and condition, it is a problem for the garment foreign tradeenterprise to make good use of the great challenge and chance. The article chooses the ABCgarment foreign trade company as the study example to study how the foreign trade companyto carry out strategic transformation and to adopt which ways to finish strategic transformationthrough analyzing the inner and external environment of ABC Company deeply by adoptingSWOT Analysis.The article first discusses the strategy transformation theory. Next it introduces thebackground, goal, significance and the influence of the founding of China (Shanghai) PilotFree Trade Zone. Regarding the inner and external environment analysis of ABC Company,the article takes the ways of PEST analysis, five competition elements analysis and thecompetition situation analysis. The article utilizes the SWOT matrix column, which is oftenused in strategic management in the analysis of strategic option, to make sure the strategictransformation of ABC Company, i.e. market transformation and the service projecttransformation. Finally, the article discusses the specific measurement for ABC Company instrategic transformation so as to make the implementation of strategic transformation effectiveand workable.The innovativeness of the article is firstly to analyze the strength, weakness, opportunityand threat of a typical garment foreign trade company by adopting SWOT strategy analysiswith the imminent of China (Shanghai) Pilot Free Trade Zone. Secondly, the article has strong contemporary and practical significance, as it draws the conclusion of strategy transformationby scientific strategic match.