Based On A Comprehensive Platform For The Development Of Financial Insurance Company A Brand Lift Study

In1988, A insurance company was born in the forefront of China’s reform and opening up, Shekou, is reform of finance and insurance,26years from small to large, Fortune500, becoming across the insurance, banking, investment in integrated financial services provider. Short span of25years, the assets of50million, the development of today’s3.2trillion yuan, an increase of6.4times, called national brands miracle. How safe is the insurance from an unknown brand, and to Asia’s top500brands, but also how the insurance from a single integrated financial brand to brand, it is a question worthy of study.A insurance company International Financial standing on the shoulders of giants, and create and lead China to become a comprehensive financial services pioneer, is China’s only all licenses Comprehensive Financial Group, to build a service platform beyond its peers over10years, and acclaimed flagship:Fortune500, the world’s most valuable brands in the top100, and so on. Therefore, the choice of this proposition as the object of study has some practical significance and guiding role, embodied in the following aspects:First, provide ideas and support for the insurance industry strategic objectives. A insurance company established twenty years, has been developed in the management of innovation, with the formation of insurance, banking, investment three main business, integrated financial platform for its brand influence is growing. But there are also some brand building enough to be perfect and resolved.Second, to provide a reference for similar corporate brand building. Select A insurance company Co. of brand building as an object, not only has a specific meaning, but also has representative. During the study, the results of efforts to draw on existing theories, historical perspective to the problem, using a variety of measures to address the problem of building brands for other companies also have some reference value.