FuLuShouXi Jewelry Tmall Flagship Store Business Plan

The goal of this paper is to write a completed business plan, which describes how to found a flagship store in the platform of Tmall. The flagship store is what I call Fulushouxi Jewelry Company. This paper is aimed at providing to partners or investors the company’s detailed plan, analysis of target market, presentation of profit mode and the projected investment earnings, finally achieving the objective of financing. Industry selection is based on the author’s own working experience. The author has been working for nearly10years in the jewelry industry. On the one hand,4years of jewelry retail management helps the author understand the jewelry consumption characteristics and trend. On the other hand, the author has been engaged in the key technical position for6years, which makes the author accumulate preferable jewelry knowledge. What’s more, the author established a good relationship with many diamond trading companies, jewelry design business and OEM jewelry factories. Therefore, the author has a more comprehensive understanding of the jewelry industry. The market share of Tmall is more than half of the total domestic B2C market. Therefore Tmall is the best choice for its broad development prospects. The company takes diamond and gemstone customization as the main business, also run gold and platinum jewelry business. After3years, the company will transform to O2O model. The first experience store will be opened in Shenzhen. Then the company will expand in the mainland market and form a pattern of chain operation.For accurate analysis of Tmall market, statistical data will be obtained by Intelligence Link which is the most advanced statistical software of online trading. Statistical data comes from the latest jewelry transaction data of the past12months in the platform of Tmall Tall. Statistical size is1.547billion yuan and3.5million sales. This paper selects5best companies in the Tmall platform as competitors for further analysis, research their operation strategy, transaction size, trading quantities and sales of various types of jewelry, even various units of jewelry, finally find regularity of jewelry network market. All of the data is contributed to analyzing the company’s strength, weakness, opportunity and threat, providing effective clues for the establishment of small companies, maximizing existing strength and avoid deficiency.The business plan is based on the analysis of target market, SWOT analysis of my company. The content includes market positioning, market objective, market strategy, talent building, investment estimation, financial analysis, breakeven analysis and risk assessment.