Xingyuan Mall Business Entrepreneurship Plan Research

With the rapid development of Internet commerce, traditional industries have started looking for Opportunity on the internet. Internet business has changed people's way of life, greatly facilitate people's life. Printing business is a traditional business model, how to seize the opportunity in the development of the Internet era, become the great challenges facing many printing companies.This business plan stands in the printing business perspective on this problem is analyzed, according to present situation of the development of the Internet brought up a set of business solutions, from the mall development to the market analysis to the risk analysis, based on the business plan in the market the existing Internet Printing Service Mall has carried on the innovation to change their own. Not only in the user experience, and put forward their own ways and ideas in terms of market operation mode. This paper aims to analyze the business plan, the feasibility of the project, the project to provide a programmatic document, also collected large amount of the user of pirting business investigation data, convenient for investors to make decisions when investing.The core content of this paper includes:technology development, market analysis, demand investigation and analysis, competitor analysis, marketing strategy, risk analysis, financial statements of 7 main modules, based on the value chain theory, Potter's five forces model,4P theory, SWOT analysis, PEST analysis, a thorough analysis of the value chain store, market competition environment, marketing strategy, development strategy and market environment, developing strategy. We know that any project are risk and profit risk coexist, so after we analyzed the market environment of the project may encounter was evaluated and gives countermeasures. Finally, the project's financial statements, the financial indicators of relevant financial theory are detailed decomposition, and ultimately to the project financial evaluation.In this paper, all the data and conclusions by the author through a variety of tools is calculated out, combined with project management, strategic management, marketing management theory results. Through the analysis of the financial, risk, market, investment benefit and other aspects, the conclusion is both in the commercial value and investment value, this project is a good investment, obviously for investors reference value.