Q Stainless Steel Jewelry Project Business Plan

In pace with the development of global economy, the material and spiritual civilization of huma n society have been highly developed. People’s dressing tends to contain more fashion and hum anization elements, which is continuous promoting the development of jewelry market. Stainles s steel jewelry now has become the new favorite. According to statistical data by the General Ad ministration of Customs, China’ exports of jewelry has exceeded RMB200billions in2012. Acc ording to the study, stainless steel jewelry has taken68%share of the fashion jewelry market in Europe and the USA. While, copper jewelry, alloy jewelry and silver jewelry in total account for32%of the market. What’s more, the jewelry industry is the most fast developing business amo ng the28catagories of monitoring goods by commercial departments.However, as the stainless steel jewelry market is featured by low entry-barrier, intense competi tion and market diversification, the new challenge will be how to make it more professional, str onger and how to enhance the competitive advantages to the maximum.Based on an internation al trade project "Q stainless steel jewelry", in the form of a business plan, the paper sets out the a rguments from aspects of marketing, product design, financial estimates, etc. and analyzes the d evelopment prospects and risks of the project. The business plan is not only the detailed elaborati on of the project, which serves as guide to action, but also a description of specific project imple mentation for investors, which faciliates fund raising.With project market background as starting point, by using market analysis tools such as PEST a nalysis, SWOT analysis, financial estimates, eg. cash flow estimates, ROE, and elasticity univar iate risk analysis, the plan established the feasibility and operation prospects of the project throug hdetailed elaboration in aspects of market and competition analysis, product and brand introduct ion, enterprise competition strategy, marketing strategy, etc.The main foundation for investor recognition are project leader’s experience in internation trade a nd stainless steel jewelry design, as well as the financial manager team with years of experience. The initial plan includes attending well-know international trade fairs and carrying out promotio ns on B2B platforms, in order to take in small and medium sized customer base and gain recogni tion from international buyer X within1year. The plan in the next3years is to keep increasing market share and build up the brand operation of Q in the meantime.The project mainly starts from market competion, while focusing on marketing pattern and produ ct design innovation. The plan is to establish the company’s enterprise culture through specific m ethods such as brand positioning, production posisition and marketing plan. It is observed from t he financial estimates that the stainless steel jewelry market still enjoys a vast potentional of futu re developments in an innovation pattern.