LX Jewelry SOHO Mall Business Plan

The year 2017 will be an important year of the 13 th Five-year Plan.The central government vowed to maintain a stable economic situation while achieving reasonable growth.China GDP grew 6.7 percent in 2016,and aiming for around 6.5 percent economic growth in 2017.The central government will implement a proactive fiscal policy and maintain a prudent monetary policy,continue to expand domestic demand,promote structural reforms on the supply side,and promote China's economic transformation and upgrading.In 2017,the Central Economic Work Conference put forward the key task of "vigorously revitalizing the real economy,to cultivate new momentum in growth” as an important task of economic work.Therefore,the transformation of the real economy and the upgrading of the industry play a decisive role in the Chinese economy.It can also be said that 2017 is the year of decisive battle for the real economy and manufacturing transformation and upgrading.Jewelry industry is an important pillar industry in Huadu District.Jewelry industry,the automotive industry,airport logistics,and leather goods to form the four major industrial clusters which are all among the national industrial base.Huadu District jewelry industry is marked with late start and rapid growth.In 2001,Huadu District introduced the first jewelry business,the jewelry industry has been to maintain high efficiency,high level of development trend,and jewelry industry gradually become one of the pillar industry.In 2006,Huadu District was declared by China Jewelry Industry Association as "China's jewelry industry base".Taiwanese enterprises “stones jewelry” as the leading enterprises,the Huadu jewelry industry has developed into one of the most influential jewelry production and processing base in southern China.In the context of changing the way in which the development became the subject of China,the goal of Huadu jewelry industry transformation and upgrading is to upgrade the base for the international jewelry culture and creative industries.This article is to study the Huadu District LX jewelry SOHO mall which is a kind of industrial real estate projects.Through the market operation,research on Enterprise Business Model Innovation.In the future,the project will be the "research-production-sales" centralized business center in Huadu District jewelry.Huadu District LX jewelry SOHO mall will develop into the jewelry industry trade center in South China even the country.It will provide a variety of services,including hardware facilities and business platforms.This article analyzes the market environment and industry environment of SOHO mall project.The main purpose is to test the feasibility and economic benefits of the project,the study focuses on the project positioning,planning and design,development cycle,marketing strategy,cost,financing and marketing funds after the return of the situation to estimate.In addition to that,this research further analysis of the other factors that affect the effectiveness of the project,then find the relevant conclusions.