Research On Risk Evaluation Of Internet Finance Based On Fuzzy AHP

The Internet finance is a fully integrated achievement of finance and Internet technology. On the basis of real-time network, large-scale concurrent users generate massive amounts of data, creating the advent of "big data" era. The Internet finance integrate online trading data generated in different social networks,through customer credit judgments, and by way of electronic payment completed consumer credit lending practices, loans, etc., so that people can deal with various issues, while enjoying the financial services. However, since a person can play different identities in the network, which makes network security for the Internet finance poses a severe test, and exacerbated by a greater degree of risk, including operational risk, market risk and other business risks, network and information security risks. This paper analyzes the use of hierarchical fuzzy comprehensive evaluation mathematical methods to explore which factors is the dominant factor among the many factors that led to the financial risks of the Internet, and propose how to use the Internet at a lower financial risks than recommended levels.This paper combines fuzzy mathematics and analytic hierarchy process to propose a comprehensive evaluation method of strong operation. In this paper, the Internet finance as a whole format for analysis is the research object and comprehensive evaluation method adopted is different from the traditional single-factor analysis method and the analytic hierarchy process and fuzzy math organic are combined, Given serious consideration to the Internet finance different types of risks, this article takes the appropriate classification, to avoid the study was too thin and idealistic. According to the result of empirical study,we find that the Internet financial risk is at an very high level.During all the factors affecting the Internet financial risk,the security of Internet is the leading factor. We build an risk management frame from five aspects, and put forward some advices about how to prevent the risks of Internet finance.Finally the prospect of the research is discussed.