Marketing Strategy Research For Auto Dealer Manager System Of Blossom Company

In China, with the rapid development of automobile industry, car sales service terminal has entered an unprecedented growth, hence it provides opportunities for the automotive dealer management system in this area. More and more software companies continue to introduce and related products to seize the market, the competition is fierce.In this highly competitive automobile sales opportunities and service terminal market, various software companies have to rack their brains on how soon the market has been occupied fight for a greater share. Shenzhen Blossom interest Consulting Co is one of the well-known international background of IT/IS service providers, and holding several large customer resources, however, the situation is not optimistic, the company also faces fierce competition in the market. This report, use of relevant theories of marketing research in order to solve the following problem. how to make better promotion of new products on the market, How the system positioned in the market segment, how to develop sales strategies, how to stand out among its competitors in the market, Use of relevant theories of marketing research in order to solve the problem.First of all, based on the analysis of the development of the automotive industry, and through the development of information industry analysis of information technology services and car terminal condition four modes, described the market outlook for the auto dealer management system. Then analysis of the company’s strengths and weaknesses through SWOT, to understand the opportunities and threats exist, and by STP market segmentation analysis, evaluating the4terminal Services models, so to keep the company’s goal as locating the medium and high-end market, and then having4P marketing theory as the guiding ideology and based on the actual company market position&situation to present the solution of product, price, promotion and channel marketing strategy to be establish. Finally propose the corresponding safeguards to deal with the risk of implementing programs. hoping to provide effective reference for marketing management of Blossom, and help them achieve set goals, also hope for other similar software companies have a certain reference.