The Marketing Strategy Research, ABC Huinong.

With the popularization and the enhancement of the electronic level, especially the rapid development of network technology, electronic banking business has become the survival and development of commercial bank’s competition means. Not only reduce the bank electronic banking business and marketing costs and improving customer service quality and enhance customer loyalty, and can be matched with the bank product segments and market segmentation, according to the different market environment and customer groups for different product strategies.In recent years,large commercial banks such as the Industrial and Commercial Bank of China(ICBC),Agricultural Bank of China(ABC),Bank of China(BOC)and China Construction Bank(CCB)etc.have accelerated the pace of computerization construction,e-banking competition is becoming increasingly fierce.As a sub-branch,Agricultural Bank of China Wuzhong Branch has the double feature of business management and business operation.It is currently in the period of business transition,According to the local market, it needs to study and formulate the development strategy, business to promote business development of the Agricultural Bank of China wuzhong Branch.Huinong as a product of the combination of financial innovation and the innovation of science and technology, completely changed the traditional mode of operation of the bank, can effectively promote the transformation of business strategy.and the development of Huinong is one of the priorities of the current transformation.Compared with those in the same industry,the e-banking development of Agricultural Bank of China Wuzhong Branch also face greater competitive pressure.To solve the problem of the Huinong development will have a decisive significance for the reform and development of Agricultural Bank of China Wuzhong Branch.This paper adopts the analysis method of combining theories and real development situation. Research and development of domestic and foreign electronic banking and theoretical analysis, On the basis of expounding the basic theory such as the concept,features, advantages and the development status of Huinong, Combined with its own business, in-depth analysis of its business development and existing problems, put forward to promote the development of agricultural business point of view, and using the related theory of ABC Huinong, Agricultural Bank of China Wuzhong Branch development business is facing the external environment and internal environment analysis of SWOT,Marketing analysis and competitor analysis, This paper puts forward the development target and gives the ABC benefit farmers through business development,must accomplish "precision marketing", focuses on the market positioning, personalized brand and marketing system three strategies. To safeguard the implementation of strategy,this paper developed a strategy for the implementation of security measures, control mechanism, and proposed the development of performance evaluation and control benefit farmers through the development behavior and strategy foundation. Finally, Huinong through the description of business marketing strategy is feasible.