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The System Analysis Of The DFTP Network How To Serve The Finance Lease Industry

Posted on:2015-03-25Degree:MasterType:Thesis
Country:ChinaCandidate:X YinFull Text:PDF
GTID:2269330431454860Subject:Software engineering
Abstract/Summary:PDF Full Text Request
Recently, China’s information technology and industrial integration is being intensified. With this backdrop, information technology is accelerating the development of finance and the integration scope is expanding. At the national level, the development of the financial leasing industry has also been intensified, with comprehensive support for domestic finance leasing business in trades like aircraft, ships and large equipment. In2012, the State Council clearly stated,"to promote the development of information technology" and "effective protection of information security", requiring the establishment of sound manageable, controllable network information and culture security system. Following the pace of the rapid development of information networks, the government and the large financial leasing companies will further increase the construction and application of information technology, which in turn is bound to lead to the bursting increasing of data storage and bring sustained and long-term development value in IDC market.Under the guidance of the theory of management, science and finance lease and software, based on the environmental status of the domestic market and finance lease IDC development, this thesis analyzes the financing and leasing companies in the leasing network in Dongjiang, and brings forward strategic direction based on objective analysis and advisable solutions to the current existing problem.The content of this thesis is mainly as follows:First, a brief introduction of the background of the rental network and financial leasing industry in Dongjiang. Based on the current research in this field, it addresses the major issues and form a systematic organizational structure.Second, it introduces the definition, core values and business type of IDC business; and then, it analyzes the current IDC market scope, in terms of both IDC operators and users and conducts a detailed classification of the consumers market from the perspectives of user type and user demand. Then, through the analysis of market environment, trade status, and IDC competition status both in China and Tianjin as well as the resource and business status of Dongjiang leasing network, it clarifies the opportunities and problems existing in its development process; based on the above-mentioned analysis, this thesis defines the object market positioning of the leasing network center in Dongjiang, and bring forward the key client marketing strategy for IDC business development and the exploration and expansion of IDC value-added service. Last, it raises some points to which attention should be attached during the implementation of these strategies, including the building of a comprehensive ISO27001information system management system, perfecting risk prevention system from the macro-level of financing and leasing, and the interact between costumer demand and machine resource.Based on the above analysis, this thesis put forward the marketing strategy of the financing and leasing service to the big clients for Dongjiang leasing network. Besides, through the data analysis of financing and leasing, it enables Dongjiang leasing network data center to identify the most valuable trade information. Moreover, in the end of this thesis, based on ISO27001information safety management system, it put forwards solution measures to risk prevention from the macro-level of financing and leasing industry and realization of client demand and machine resource interact. It stresses the exploration and expansion of value-added service to keep continuous competitiveness in IDC market service competition.
Keywords/Search Tags:Financial leasing, IDC system, Market positioning, Big customers
PDF Full Text Request
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