Research On Cosmetic Packaging Design Based On Principle

Under the social background of the coexistence of experience economy and beauty economy,my country's cosmetics market is showing vigorous vitality.Cosmetics are fast-moving products with a large base and high frequency of consumption,which are rigidly needed products in consumers' daily lives.Nowadays,in my country's cosmetics market,all kinds of new cosmetics products are constantly appearing in front of consumers,and the consumption behavior of cosmetics has also changed from durable and survival-oriented to service-development-oriented.Therefore,for cosmetics themselves,in addition to the practical functions that should have special effects,they also need to have the display function of product information and product personality,as well as the spiritual function of conveying the brand concept,making it a key factor in product success;for consumers In terms of the dazzling array of cosmetics,in addition to looking for products that meet their own practical needs,they also look forward to the emotional resonance of cosmetic product packaging with itself,satisfying spiritual pleasure,and showing their own personality and taste;for the brand,its It is also necessary to always pay attention to the needs of consumers,pay attention to the dissemination of brand cultural concepts,and strive to explore novel,fast,interesting and effective packaging designs to stimulate consumers to purchase desire,satisfy consumers' spiritual world,and enhance consumers' material Life,to stabilize the important position of cosmetic packaging design.Therefore,whether it is the basic demand for cosmetic product information display,the humanized demand expected by consumers,or the competitive demand of the brand side,presenting cosmetic packaging design in a trendy,diversified and humanized language is the inevitable development of cosmetics brands.trend.Based on this,this article takes the cosmetic packaging design based on the moiréprinciple as the research goal,first analyzes the current domestic cosmetics market status,and puts forward the defects of domestic cosmetics packaging design.Secondly,through the investigation and analysis of cosmetic packaging,grasp the psychological activities of consumers buying cosmetics,and then explain the related concepts of the moiré principle,show the artistic aesthetic value and social market value of the moiré principle,and clarify that the moiré principle lies in The advantages and necessity of application in cosmetic packaging design,and propose corresponding design principles.Subsequently,based on the previous research foundation,the specific application method of the moiré principle in cosmetic packaging design was explored,that is,by highlighting the dynamic form of graphics,enriching the sense and interest of cosmetic packaging;by creating an animation context for packaging graphics,Add feelings and sense of the times;by emphasizing the interactive structure of packaging,enhance the sense of rhythm and uniqueness.The above methods mainly solve the problems of domestic cosmetics that lack the sense of creativity of the times,the phenomenon of imitation is widespread,the design form is single,and the positioning is not clear.Finally,take my country's high-quality local brand "Plant Doctor" as an example,analyze its brand concept of alpine plants,natural health,follow fashion,keen on new trends,and strive for perfect brand culture,as well as the consumer positioning of young customers and the high-end domestic market.The market positioning of cosmetics,and put forward the defects and deficiencies in the packaging design of phytodoctor cosmetics.Then through the previous method,the moiré principle is innovatively applied to the packaging design practice of phytodoctor cosmetics,in order to improve the packaging design of the phytodoctor brand,show unique visual expression,realize the creative expression of packaging,and satisfy consumers Emotional needs,and let the two-dimensional planar phytodoctor cosmetic packaging present a three-dimensional dynamic visual effect,and explore more possibilities for the design of cosmetic packaging.