The Effects Of Wechat On Young Women Dress

The emergence of new media has changed the information transmission mode,ushered in a new era of information.Wechat is one of new media as a new social networking platform and new fashion information channels,has become the most popular software of mobile terminal,the Wechat become the most popular software in Asia.There is a big difference between the Wechat communication channels and traditional channels.Fashion media and apparel enterprises have began to fashion information dissemination using Wechat. Based on the Wechat using the crowd, young women are in large proportion, they are more interested to use Wechat platform for communication and browse the fashion information, the impact is the biggest is young women dress. Based on the above research background, this paper mainly studies the influence of Wechat for young women dress, understand the new media environment, change the new social software of human dress.In this thesis WeChat on propagation change the theoretical research results on the review and analysis, thought that the influence WeChat produced dressing psychology, style of dress and dress the attitude of the young women. Using the questionnaire survey method, the samples used in WeChat, after a large sample survey, the influence factors and the results of WeChat young women dress investigation; through data collection, description and analysis of the sample, get the relevant data,data from the survey results can be obtained in WeChat factors affecting young women dress, and combining its influence results, analyzed and summarized.