Research And Application Of Integrated Design-Marketing Mode Of Textiles Based On Internet

With the development of E-Commerce, E-Shopping has been widely accepted by customers nowadays. At the same time, the people’s textile personalized needs are in the sustainable growth. These provide a favorable opportunity to upgrade Textile Integrated Design-Marketing Mode or to innovate it. Based on the current textile consumption market and industry condition, using the advanced internet technology, the market demand and the textile design can make an accurate docking. The independent state of traditional textile design, marketing and production can be changed, and information is unimpeded among them. The service of goods production and transportation for the individualized needs become more efficient indeed.This dissertation concludes and analysis the development history and each characteristics of Textile Integrated Design-Marketing Mode, which includes textile triadic independent, textile triadic get-together, textile triadic superposition and triadic fusion, and we are currently at the infancy of triadic fusion mode. Each mode corresponding to the period of the textile history is decided by its textile science, textile technology, textile economy, textile politics, textile culture and other aspects. After reviewing and analyzing the changing features of Textile Integrated Design-Marketing Mode, taking textile product innovation as the core, this paper proposes an innovative conception that integrated the textile design, production and marketing based on the application of internet. Besides, Textile Integrated Design-Marketing Mode based on internet(hereafter referred to as TIDM) has been analyzed prospectively combined with the characteristics of the product chain of current branded textiles, and the framework and application.TIDM has two main parts, which respectively are textile triadic fusion and Textile Event-Led Design. Based on the triadic fusion mode, the textile design, textile marketing, and textile production integrated together through the network platform. In this case, The textile added value has been enhanced and the velocity has been raised through the design system and product showcase; consumer service promotion sales speed has been increased and Through the user experience has been satisfied; Through product database and BBS cultivate loyal customers, the customer relation has been cultivated and product used feedback information has been given. In order to better drive the TIDM, the theory of textile Event-Led Design(hereafter referred to as ELD) has been applied to it, which makes the personalized textile products have its owner’s characteristics. With the improvement of material life level, the TIDM of textiles based on network will become the mainstream of the textile innovation. The traditional textile design methods based on the ELD concept have been unable to meet the rapidly growing consumer market because of the textile personalized needs. The paper analyzes the basic characteristics and deficiencies of the traditional textile designs based on the ELD concept. The innovative textile design principles and methodology about the ELD concept is proposed with the application of the TIDM. It defines the design origin, design orientation, design operation and makes up the process for the ELD concept, which helps to create the academic framework of the ELD concept theory and method. Finally, the value of the ELD concept gets proved by the design practices of the TIDM.TIDM provides the theoretical reference of development strategy on the internet for textile brand enterprise and suggests a new way of textile innovative design theory and practice in the information age.