Modeling Design Of JWF1317 Drawing Frame Based On Brand Genes

Textile machinery is the basis of the equipment in the textile industry.The competition of textile machinery brands is a comprehensive competition between the development of textile technology and the design of high value-added textile machinery equipment.In the market environment where the aesthetic trend is changing rapidly and the structural technology is constantly innovating,new requirements are put forward for the equipment modeling design of my country's textile machinery enterprises.Brand genes are an important basis for the formation of product identification and differentiation.Through research on brand genes,the innovative design of textile machinery equipment in my country and the goal of promoting the sustainable development of textile equipment brands are realized.Based on the research of brand gene and product modeling design,this paper expounds the concept of "brand gene" of product modeling design,constructs a product design process based on brand gene to brand modeling gene,and further clarifies the design principles of brand modeling gene.Target brand gene positioning through cultural combing,image positioning and style intentions,clarify the specific expression forms of textile machinery and equipment brand modeling genes in form,color,material and logo symbols as features and language,and put forward the influencing factors of brand modeling design,Laid the theoretical foundation for the brand design of JWF1317 draw frame.Through the analysis of the brand genes of the target company,a unique brand modelling feature was formed,guiding the design practice of the JWF1317 draw frame drafting cover,box body,stair treads,logo symbols and details,etc.,and realized the drawing frame product brand.Image difference.The JWF1317 draw frame design based on the brand gene realizes the recognizable brand recognition and unique brand image on the basis of conforming to the aesthetic trend and morphological structure association,and realizes brand gene expression and equipment for textile machinery enterprises Innovative shape design provides new ideas.