Packaging Design Of The Five Cereals Of “Yangshengfang”

Cereals takes a most important part in people’s diet, so as to show great market potential. However, the packaging design of these cereals becomes polarized in a contrasting situation, where excessive packaging exists with unpackaged. Based on these problem, taking the packaging design of theFive Cereals of“Yangshengfang” for example, this paper makes a thorough inquiry by choosing proper packaging materials and structure with well designed pictures, words and color schemes, in order to satisfy the customers’ need as well as pay more attention to green design.The first chapter is to introduce the necessity of the research. The second chapter focuses on the research in the early stage, the aim of which is to decide the positioning and materials by investigating and analyzing new market demand. The third chapter includes the designs of logo, color, graphics and packing box. The conclusion summarizes the whole research onpackagingdesign of theFive Cereals of“Yangshengfang”By the packagingdesign of theFive Cereals of“Yangshengfang”, I hope to improve the standardization and develop brand loyalty. In conclusion, within the diversity of packaging design, we are pursuing a fresh and natural taste, spreading the idea of green design and humanistic concern to realise the true meaning of design: design serves our society.