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The Study Of Package Design Of Rizhao Green Tea

Posted on:2012-09-30Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhangFull Text:PDF
GTID:2231330374480035Subject:Industry Technology and Engineering
Abstract/Summary:PDF Full Text Request
As we all know, with the development of The Times, the commodity packagingdesign impact on the people of vision gradually, and gradually affects people’s thinkingactivity. Go in the time front, commodity packaging design external performance hasbreakthrough and to enhance the connotation of the culture. The same tea packagingdesign also influence the idea of consumers to drink tea, tea culture as a carrier ofculture should satisfy the people’s physical demands and psychological needs,consumers purchase is no longer the pure green tea this material, the more important isto feel the green tea brought about by the culture. Therefore, tea packaging designshould not only reflect the tea their own value, but also expresses the tea representedthe spirit of the Chinese tea. In the era of with a strong brand, in order to promote localeconomic development and the development of national culture inheritance Angle,sunshine of green tea packaging design should also fusion of cultures past and presentthought, we need to establish their innovative, unique culture and brand image, and outof the country and to the world, initiate a a former ancient not some, with Chinesecharacteristics and the development road of the era of internationalization, let sunshinegreen tea brand in China many tea product market competition fore, dominate.This article from the green tea packaging design analysis, find out the green tea inpackaging design, materials, and the differences and the similarities and differencesbetween the process design of which shortage, and to modern packaging design theorymade a in-depth exploration, this paper puts forward the green tea packaging design ofnationality, culture and regional and green tea brand shaping and in energy sustainabledevelopment concept, green tea and the design idea of packing has research; But alsothrough the domestic and international market investigation, analysis and packagingdesign market feedback, and the results of the analysis of the sunshine of green tea thatpackaging design concept in the packaging color, to packaging, packaging graphics,packing the text and other visual elements and material apply and so on various aspect.Explore the more profound design concept and green tea packaging design for greentea of the influence of the tea culture.
Keywords/Search Tags:green tea, packaging, green tea packaging
PDF Full Text Request
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