| Research on designing of business marketspace for leisure clothing of officelady is a more complex comprehensive theoretical system, the main researchcontent is under the psychological demand of the new era of office lady, toexplore how the space design of market for leisure clothing. Nowadays, with thedevelopment of economy, the progress of the society, people appeal for civilizedlife is higher than any previous period of social development. Shopping ofpeople’s daily life, is not confined to the external image of the goods, but paymore attention to goods intrinsic cultural connotation. Consumer choice of goodsgrew into the choice of culture, and as to show the commodity brand culture forthe purpose of commercial stores also gradually began to change its space design.Commercial stores of space design is a means of commodity brand promotion isalso an important channel, product sales stores directly to the success of thecommodity exhibition space design.So, commercial space design of the mostimportant two factors is consumer demand and brand culture.Office lady is arelatively special group of consumers, they have received higher educationgenerally, all sorts of things in our life with cultural connotation to define itsquality level. Casual dress is the most indispensable office lady work necessariesof life, so the designing of business marketspace must include the significance ofculture to meet the demand of office lady, to get their approval. Office ladyspecial consumer demand proved the importance of commodity brand cultureand commercial space design of adhesion of clothing brand culture,so that canfully show the clothing brand intrinsic cultural spirit and temperamen.Commercial stores as office lady choose goods and encourage the dealersconstantly strengthen to the improvement of the space design. Commercial spacedesign in the direction of rapid change, also brought to the attention of the designindustry and academia. This topic in office lady psychological demand as astarting point, discuss the (25to35years old) office lady experience cultural type under the consumption demand of how to office lady mid-range casual dressof commercial space design.Because this topic belongs to substantive design theory research, in turn tothe domestic and foreign relevant data and theoretical basis of combined withmultiple brands at the same time business marketspace for leisure clothing ofoffice lady the actual investigation, collecting a large number of relateddisciplines theory data. Through discussion, comparison and analysis of multipleperspectives, commercial stores for office lady recreational dress perfection ofspace design research has the insight and understanding. Thesis writing is donein observation and exploration. This topic research on the development of officelady recreational dress commercial space design is a practical significance.This topic research is a step by step to office lady recreational outfit"cultural property" in the design of commercial space to explore and ponder, toanalyze how the space design of office lady’s leisure commercial stores set toadapt to the consumption trends of office lady cultural experience. Subjectcombined with some actual cases and discipline theory, expounded the officelady recreational dress design rules of commercial space, then analysis the officelady’s leisure era of commercial space design of new properties, with a newperspective and new thinking innovation office lady recreational dress storespace design, to enhance China’s office lady recreational ladies’ overall level ofcommercial space design. |