Based On The Emotional Experiences Of Parent-child Attire Packaging Design

This article from understanding the parent-child relationship,expansion and analysis of the appearance about parent-child attire, andthen elaboration the parent-child attire packing design, integrate with thehome and abroad attires packing design, put up the policy of emotionaldesign into the parent-child attire packing design.Based on the development of parent-child attire, take "Tian beier"for example, choosing the most representative of the parent-child attire,consideration into emotional elements from the text, graphics, color andform. To combine with the illustrations and packaging, changing therestriction of traditional packing plane, creating a new parent-child attirepackage. Leading out off the variety forms about attire packaging, on theperformance forms of temperament and interest, to deepen theconsumers’ attention about the family emotional and regression, tostrengthen the practical significance of this research project.Starting from the theory and practice, combined with the consumers’ family emotional needs and parent-child attire packaging design,making the packaging as a medium of emotional communication,satisfied with the needs of consumers. To further exploring the emotionalneeds reflected in the parent-child attire packaging design, has a certainreference value, to provide a useful way of thinking for the development of parent-child attire enterprises competition strategy.