Self-developed Cartoon Image SIMON And Package Design Of Its Peripheral Products Brand

"Cartoon" is a transliteration words, it has many meanings. It is anart form, mainly refers to the animation and comics. Usually use ofexaggeration, deformation, inductive methods such as creation of variousimage. Cartoon originating in Europe in the eighteenth century, cartoonindustry is gradually forming. The development of the20th century,American cartoon industry presents a comprehensive range of leadinglevel. I of cartoon art has a keen interest in the subject of the main contentis: one is to create its own unique cartoon image,2it is around thiscartoon image on the peripheral product development and packagingdesign.First of all, I will investigate the market and audience byinvestigating the relationship between cartoon toys and the audience toposition the brand in its market. Second, the unique cultural elements ofChina and to select the design elements and refined, using a variety ofdesign methods for different design. Again, choose from multiple designsketches out the most typical cartoon image, and finally, on the originalsketches for perfect design a cartoon image with Chinese culture.Cartoon image set will start after the development of peripheralproducts, including cartoon dolls, cartoon image on the T-shirt, CDS,postcards, etc, posters, etc. The level of the brand is positioned ashigh-grade. Product is positioned as the cartoon image and peripheral developable products. Product main characteristic is that it is broccoliimage as the prototype of symbols convey emotion. Sales objectpositioning at the age of18and28love network, love anime youthgroups, the main sales mainly in the form of animation products storesales way.