The Derivatives Packaging Design Of China And Crech Animated Cartoon 《 Panda And Little Mole》

Animation derivatives on the broad concept,refers to the use of animation,comics and original image,professional designers carefully designed,developed and manufactured a series of service or product available for sale.In recent years,strongly advocated the development of the animation industry,industrial scale obtained quick promotion,but mature countries relative to the animation industry,animation derivatives and their packaging in our country there are many missing.Among them,shaping the national characteristics of the classic cartoon brand image,animation derivatives development and packaging design is of great significance,which is now hindering China’s animation derivatives,key factor in the development of related industries.The subject of animation derivative products market research,analyzing its present situation and existing problems in the development of the whole industry chain,and a comparison of animation derivative products at home and abroad situation and level of development and packaging design,discusses the creation of derivatives packaging design ideas.Derivatives are the most intuitive people on the outside screen animation contact derivatives packaging more extensively in anime or animation of cultural value and aesthetic value to a higher level.The author focuses on the pandas and Mole animation of its derivatives packaging design integration and innovation,combined derivatives product features as well as the consumption pattern of consumers of different ages,consumer psychology and consumer approaches,in packaged form,packaging design,packaging,color,and so have the innovative design.On this basis,through the cartoon Panda "and" the IP modeling images of the design and use of national sentiment and national culture into the brand image,enhance the cultural appeal of domestic cartoons,to explore emerging indigenous animation derivatives industry,opening up new roads.