Application And Research Of Bionic Design In Packaging Design

Bionics design based on bionics, to nature, biological shape,structure, color, function as the research object. which provides a newdesign ideas, creative ideas and system architecture for designers.whichare close to people, has Affinity, and it has been widely used in manyindustries, we can believe it has bright future in package design.Through market research and reading related materials in our library,I have analyzed a lot packages about honey, and after comparing toforeign honey brand, we found that inner-honey brand has lack of brandcharacteristics in packages, Product image lack of Affinity and flexibility.About the package design of our brand--“bee house”, we will use thereference of foreign brand, use bionics design methods, use the form ofbees as an element, through refining, deforming, it will becoming its ownbrand value.As for our package structures, through the method of bionicsdesign, by simulating the internal structure and the external form of thebees’ hive, define the packaging containers and structural.As for ourpackage vision, through simulating the color of bees’ living environment,to highlight the brand’s natural features.The application of bionics design on packages, can bring consumersboth Visual and tactile feel, make our products at a glance, deeply impactto consumers while increasing the added value of the product. Bionics design close to nature, its relaxed can make consumers comfortable,satisfy their needs both material and spirit.