Bionics Design Of Products Based On Emotional Experience

The 21st century is the times of sensibility with the major characteristics of rapid development of science and technology and emotional consumption.Design, as a discipline, conforming the development and demand of the times, takes variety of elements of the nature as the precious sources of design reference and simulates them to the reality, which forms the trend of modern Design. Bionics design is becoming a new way of design, based on the study of bionics. Bionics design focuses on the characteristic and principle of structure, functions and appearance in the biological system of nature and integrally and selectively applies these characteristics to the object-creating design of human beings. Bionics design is the coherence point of producing activity of human society and nature. People creates everything with the ability of thought which other organism cannot compete. This activity not only enriches the material cultivation of human beings, but also enhances the friendliness between human and nature.The most important feature of bionics design is the interaction between objects and the emotion of people. In the modern society, with the high strength and pace of work and living, people begin to pay attention to the unphysical emotional demand and psychological experience. The products of bionics design are not only the tools for people, but also the artwork for people to make adjustment, relax and show the quality of life and the media of communicating with other people. On one hand, the products of bionics design can satisfy the substance function of people. On the other hand, they can put the mood, temperament and interest of users together with the surroundings and the social emotion, which is the way of exploration of advanced bionics design. More developments are made in design, more attention should be paid to the emotional demand of people and the emotional interaction between the products and people. The design philosophy of people oriented is reflected through the realization of communication of products and people, which helps the products to reach the demand of the market.Based on the experience design and the essential and connotation of emotion, this article focused on the analysis and study of the design method of morphological bionics, texture bionic, functional bionics and structural bionics in bionics design. According to the application condition of bionics design in the design of products and the specific example, the definite processes of bionics design were studied and the detailed operation of bionics design was proposed, which includes modelling technique, specific rules of design and the way of application. The feasibility of the bionics design method put forward in the article was verified via case study and design practice. In this article, a killer whale-liked electrombile was designed by the way of bionics design, which meets the demand of young people. The electrombile was a tool for transportation and could also bring people enjoyable experience. It is believed that young people would draw great attentions to the electrombile.