Zhuzhou "Xiang Lu Rice" Series Of Ecological Packaging Design

Packaging and mankind, plays a vital role in people’s daily life. Butthe natural environment has been a considerable degree of damage,"ecological" will gradually get people’s attention, become a mainstreamtrend. This trend poses new requirements on packaging design.This paper first carries on the rice product market research, currentsituation of domestic and foreign ecological packaging design werecompared, and then analyzes the rice product packaging, the ecologicaldesign concept to the rice in product design.In the research process, mainlyadopts the methods of literature research, market investigation, caseanalysis and practical research method.The "Xiang Lu rice" ecological packaging design concept into productpackaging design, through the packaging recycling used to extend thepackaging life cycle. Packaging structure is simple and practical, easy tocarry, prominent; in the graphics, color and text and other visual elements,do simple, natural and comfortable, ecological and environmentalprotection; in material selection, flexible, durable, easy molding.Through the design to convey a sense of environmental protection,natural, harmonious ecological concept, with "Xiang Lu rice" an ecological,green brand image, enhance people’s sense of ecological mission, so that more people involved in environmental protection cause, to safeguard ourearth environment.