Lotus "Lilizhen" Brand Packaging Redesign

With the rapid development of economy., globalization is becomemore and more serious, the different culture become increasingcommon. Xianglian “Li Li Zhen” lotus belongs to Xiangtan, thepackaging-design of which is out of date. In order to increase theinfluence of “Li Li Zhen” lotus,I decide to repackaging-design it.With the purpose of beautifing the packaging and increasing thesales volumes of “Li Li Zhen” lotus, I decide to repackaging-design it.Aswe know, a beautiful product packaging not only can give customers abetter first-impression,but also can propaganda the culture of onecompany. If one like the product,he may buy it.I have do a long serious market-research of “Li Li Zhen” lotus andread a lot books in order to learn and recognize the culture of thecompany of “Li Li Zhen” lotus and others packaging-design of thesame lotus, I found that the packaging-design of “Li Li Zhen” lotusis bounding to perfection. After a long preparation, I begin to re-designthe packaing of “Li Li Zhen” lotus. I re-design according to thespecial style of the product, the require of market and the favour ofcustomers.In the process of re-design, the traditional culture will combine withthe modern and technology,which will let increasing the influence of“Li Li Zhen” lotus. The new packaging design of “Li Li Zhen” lotus will inherit cultural and raise publicity, increase the the value ofcommodities.