| "Smart Buy" aimed at optimizing services for current offline supermarket and imbedding intellectual products in service system so as to address the trigger point in supermarket service chain. It also worked to combine traditional offline supermarket with online E-business, utilize O2O mode to guide consumption and develop users’ habit in ways that help achieve a new intellectual supermarket service system with online and offline win-win result, creating a better user experience with more emotional feeling. This essay explained whole process of "Smart Buy" subject creation, presented the core idea of integrating product design with service study, put forward a new conception on "supermarket intellectual shopping cart point of service" and discussed the application and innovation on how latest information technology being used in supermarket service and design. This essay is divided into four parts:the first part stated the research significance and social background of this subject and subsequently made a deep analysis from the trigger point of the online and offline supermarket and relevance shopping mode between online approach and offline; the second part identified targeted user and offline supporter through online and offline multiple dimensions investigation; the third part mainly focused on interactive design, visual design ideas as well as style setting; the last part made a summary on how supermarket intellectual shopping cart point of service being used at present and what development trend should be in the future. As explained in detail around the design process of supermarket intellectual shopping cart point of service and its implementation method in reality, this essay attempts to make a change on traditional offline supermarket based on internet utilization. |
PDF Full Text Request