Spatial Context:Space Design Of The Shopping Center In Consumer Society

Today, China has already entered the consumer society, this is a profound change, it looks like invisible but permeate people’s daily lives, affecting people’s lifestyles. The commercial space design plays a complex role in the era of consumer culture. On the one hand it’s design method is influenced by the consumer culture, on the other hand it is a tool to spread the ideology of capital. Research for the commercial space design in the era of consumer culture is imminent.This article will introduce the theory of context in linguistics to commercial space design in the era of consumer culture, trying to interpret the deep logic what the contemporary commercial space design followed. In this article the author tentatively adopted a new perspective, not only regard the people as the main space, what is beyond doubt, but the space is also considered the existence of a subjective nature, see the interaction between space and human as a non-verbal way of language communication activities. The contextual factors of contemporary commercial space design are analyzed and classified on the base. First, the extra linguistic context close to the subject of space is analyzed. That is to say, do a overall discussion to the commercial space design in the context of consumer culture. Then interpret the intra linguistic context of contemporary commercial space design. In this, article gradually shifts from theoretical research to methodology. This is a good attempt, but also a challenge, it broke through the natural boundaries between disciplines, trying to find a more wide angle.The article is divided into five chapters in total, of which the first chapter is an introduction to explain the origin and motivation issues, introduces the current research, as well as the content and methods of research papers overview. The second chapter, research into the theory part of summarizing and discriminating the contemporary context theory and the classification of context, and tease the logical relationship between the context and the commercial space design, demonstrated the rationality of introducing the contextual theory into space design. The third chapter, the extra linguistic context is analyzed according to the classification of commercial space contextual factors in the second chapter, which focuses on the impact of consumer culture to the commercial space. The fourth chapter, the analysis transfered from the extra linguistic context to the intra linguistic context, the researchers focused on the commercial space design close to the linguistic context in this chapter. One aspect, it discussed the use of different vocabulary and grammar in the commercial space design, the impact to intra linguistic context, on the other, the specific design techniques are discussed. The fifth chapter, interpret by applying the extra linguistic context and intra linguistic context theory to specific cases.