Study On The Differentiated Development Of Ancient Towns Along The South Of The Yangtze River Through The Perspective Of Urban Planning

It is an inexorable trend for ancient towns to grow through differentiated development. At present, these towns are developed by means of severe homogeneous competition, which is shown by identical development of tourism products and unitary tourism projects. Coupled with other problems like excessive commercial exploitation and destruction to original sceneries, ancient towns along the south of the Yangtze River will be restricted a lot. Therefore, it is only through the differentiated development that these towns can achieve the better economic and social benefit in a long term.In view of these, this paper studies and summarizes various theories on the differentiated development of ancient towns and generalizes referential development experiences from other countries. The paper analyzes subjective and objective causes of the identical development of ancient towns. Besides, it extracts factors of the differentiated development in macro, medium and micro levels, including the differences in traffic environments, external environments and self-composition. Then the paper, with the guidance of urban planning including general planning, tourism planning and urban design, determines the designated functions of a city or a town, optimizes the industrial structure, adjusts the spatial arrangement, and expresses the scenery preservation, traffic layout and landscape conservation. Finally, the paper proposes that ancient towns should adopt the differentiated development strategy with the premise of preservation and sustainability, the principle of feature-manifestation and market-orientation, and the goal of characterized development. The development of ancient towns is majorly centered on the tourism industry. The paper discusses specific methods of the differentiated development of ancient towns with real examples ---- three ancient towns in the south of Kun Shan, namely Zhou Zhuang Town, Qian Deng Town and Jin Xi Town. With its study, this paper aims to exert an instructional and valuable significance on the development of ancient towns.