Comparative Study On Landscape Images Of Tourism Marks In Six Ancient Towns In Jiangnan

The six ancient towns(Zhouzhuang,Tongli,Luzhi,Xitang,Wuzhen,Nanxun)in the south of the Yangtze River have strong representativeness in the natural environment,traditional history and culture,and regional customs.The six ancient towns occupy an important position in the domestic ancient town tourism market.The quiet life and leisurely rhythm in the ancient town environment is in sharp contrast with the fast-paced life in the Yangtze River Delta Metropolis,which is people's choice Release pressure and return to one of the main destinations of leisure experience.However,with the rapid growth of ancient town tourism,the construction of ancient town gradually ignores the differences of regional culture and ecological background.The single,rough and simple mode of ancient town development leads to the serious homogenization of Jiangnan ancient town,the heavy commercial atmosphere of the ancient town,the similar tourism landscape layout,the sharp reduction of the identifiability and imageability of the ancient town,etc.,which seriously restricts the healthy development of the ancient town.From a scientific point of view,the six ancient towns in the south of the Yangtze River can achieve better economic and social benefits only through differential development.Based on the classical research results of the theory of city image and destination image,this paper uses the method of literature analysis to sort out the theory of landscape image,the theory of tourism signs and the theory of tourism destination management,and summarizes the relevant research progress in recent years,establishes the expression form of the landscape image of ancient town tourism signs,in order to establish the six ancient town tourism signs in the south of the Yangtze River Landscape image reference system.The second step is to understand the six ancient towns in the south of the Yangtze River through the basic empirical research,to understand the landscape form of the six ancient towns in the south of the Yangtze River,to understand the basic attributes of the six ancient towns,with the help of the comments of the six ancient towns in the south of the Yangtze River on a large-scale tourism website and the capture and data conversion of travel notes,through the comprehensive statistical analysis method,to obtain tourists' experience perception,overall perception evaluation and image of the six ancient towns in the south of the Yangtze River Based on the image evaluation of tourists' perception,this paper explores the relationship between the structural elements of ancient town image and the whole.Finally,using comparative analysis,statistical induction analysis and correlation analysis to classify the data,and then extract the common characteristics,cross common characteristics and personality characteristics between the five landscape image elements of the six ancient towns,to provide data support for the follow-up suggestions and opinions.Chapter one: introduction.Based on the analysis of the background of the development of ancient town tourism,this paper expounds the theoretical and temporal significance of the research,and clarifies the main contents,methods and technical routes of the research.Chapter two: theoretical basis.After combing and summarizing the domestic and foreign research on the theory of landscape image and tourism landmark,this paper summarizes the composition types of landscape image elements,the composition and access of landscape image elements.The third chapter: to interpret the composition of the six ancient towns in the south of the Yangtze River,firstly,to summarize the location and historical development of the six ancient towns in the south of the Yangtze River,and from the perspective of tourism signs,to integrate the three aspects of the natural,artificial and human landscape image elements of the six ancient towns,and to establish the specific composition and manifestation of the six ancient towns in the south of the Yangtze River.The fourth chapter: using the research methods of network text analysis and external evaluation,it analyzes the landscape image of six ancient towns in the south of the Yangtze River,and obtains the multiple connotations of the landscape image.Chapter five: internal comparison of landscape image.Based on the statistics and induction of the factors of landscape image of six ancient towns in the south of the Yangtze River,this paper analyzes the common characteristics and cross characteristics of the six ancient towns in the south of the Yangtze River,as well as the characteristics of individual factors of the ancient towns.Chapter six: conclusion.This chapter is divided into two parts.Based on the analysis and summary of landscape image factors,this chapter draws a conclusion based on the six ancient towns in the south of the Yangtze River.On this basis,it gives suggestions from the image positioning,product development and tourism marketing of the ancient town;summarizes the shortcomings of the research,and puts forward research prospects.