Research On The Environmental Design Of General Merchandise Store

Shopping is one of the basic social activities in human life, General MerchandiseStore as the fastest growing retail industry in our country, has become one of the mainurban residents consumption place. General Merchandise Store environment is theimportant factors that affect consumer psychology and consumer behavior, but thebusiness operators tend to ignore the importance of the environment, especiallyGeneral Merchandise Store in our country, generally exist in the environment designand management issues. Study of General Merchandise Store environment atdomestic and international are limited, theoretical study is not very good contactwith reality. How to through the improvement of the environment, for consumers tocreate a good shopping experience, so as to promote the sale of large-scalecomprehensive supermarket, is the focus of this thesis research.In this era of the pursuit of innovation and personality, with the continuousdevelopment of social economy, the pure material consumption has graduallywithdrew from the trend, experiential consumption gradually become consumerpursuit of consumption patterns. Large comprehensive supermarket retail businessspace, as the environmental design of the success or failure directly affect theconsumers’ psychological emotion, consumption experience and shopping behavior.Based on the consumers’ psychological needs and shopping experience of large-scalecomprehensive supermarket environment design, puts forward specific requirementsfrom all aspects. From the stores of the external environment to indoor shoppingenvironment, from the improvement of the function to display of goods, hope thatthrough design to improve the rationality of the large-scale comprehensivesupermarket environment, pleasing, to adapt to the psychological needs of consumers.Through the investigation and research on the large-scale comprehensivesupermarket and summary of his own design experience, on the theory ofenvironmental art design, architectural design theory as the theoretical basis,combined with consumer psychology, aesthetics, economics, marketing and other related science content, environmental design of large-scale comprehensivesupermarkets conducted a series of research. Hope the paper can for largecomprehensive supermarket environment design has practical guidance function, forthe consumer to create a more comfortable and beautiful shopping space.