The Planning And Arrangement Research On General Merchandise Store In Medium-sized City

Since general merchandise store have come into being in China at the late 1990s, they have developed very fast and reproduced rapidly, and have become the important places for the daily shopping of residents. However, some problems exist in the development process of the large-scale comprehensive supermarkets, such as: 1) the address arrangements are not so ideal, thus the commercial resources cannot be optimally allocated, which leads to the low efficiency of investment and waste of social resources;2) the function arrangements are not so good and the communications are not so smooth, which makes the shopping environment non-ideal and greatly affects the city environment and landscape. With the full opening of the retail market, China will enter a fully competent period of retail business, and general merchandise store in medium-sized city will develop more rapidly. How to plan and arrange general merchandise store in medium-sized city has become a realistic and urgent problem.In this paper, the author studied the planning and arrangement of general merchandise store in medium-sized city from three aspects, namely address selection, function arrangement and communication arrangement. First, the author deeply analyzed the effects of the shopping behaviors of consumers and the consumption, Repopulation, geographical environment and commercial environment on the address selection of the large-scale comprehensive supermarkets, then proposed the methods, principles and ideal commercial addresses for the address selection of general merchandise store from two aspects, namely area selection and point selection. Second, the author studied the arrangement and address selection of general merchandise store in Yiyang city, thus verifying that the theory of address selection proposed by the author is scientific. Third, the author discussed the function arrangements of general merchandise store from four aspects, namely parking, rest, unloading and commercial activities. Finally, the author put forward the polices on how to treat the relationship between large-scale comprehensive supermarkets and city communication.