University City Commercial Facilities Layout Based On Environmental Characteristics And Consumer Behavior Analysis

This paper is based on the accelerating of urbanization process and theUniversity City construction widely around,and takes some common problemsin two aspects of the construction and the use of the University City as thebreakthrough point,and select representative of Hefei University City and withinthe scope of commercial facilities as the object of study.This paper uses the interpretation of relevant literature researchmethod,delineat the specific area of Hefei University City as the researchobject.Next study the factors influencing the effect of Hefei University Citywithin the commercial facilities layout by the method of the site visit,fixed-point observation,and analysis with the graphic method.The researchinvestigate the consumer choice behavior of different consumer which to livewithin Hefei University City by the questionnaire,obtain the related data ofdifferent consumer choice of respondents due to internal and externalfactors.Research using the level analysis method,through the expert scoring andsoftware combination,classify the influence of different factors on thereasonable layout of commercial facilities within the scope of UniversityCity,calculate the weight of different Influencing factors exactly.By using the analytic hierarchy process and questionnaire,calculate andanalysis the relevant data,get the following conclusion:The first，for the distribution of commercial facilities within the universitycity,the overall layout of the City University City Region and distribution ofeach function of the University City Campus,both of them played a crucial role.Second,the choice of shopping and consumption demand of the cityuniversity student consumers are affected by their own characteristics,havecertain influence to the functional distribution of commercial facilities.Third,For the influencing factors of planning different types of commercialfacilities layout of Hefei University City, from macro to micro,establish thehierarchical structure system of related index.Use AHP to calculate thesefactors,get the numerical effect weight,As well as the score situation specificcommercial facilities layout.Fourth,according to the variation trend of analytic software calculation results,and contrast investigation of the actual situation,we can predicte theeffects of some factors influencing the occurrence when adjusted for the finalevaluation results change.The significance of this study lies,it can put forward the suggestions forimprovement of Hefei University City commercial facilities to better meet userneeds and achieve the optimal allocation of facilities.The conclusion of thispaper can provide theoretical guidance for adjustment and reform of universitycity commercial facilities layout which has been used,at the same time canprovide specific indexes for the location and layout of the new university citycommercial facilities.