The Research On Mobile Internet Products Interface Design Based On User Cognitive Style

With the development of telecommunication technology, smart phones spread so fast that our country enters the APP era. Corresponding page design of which has been not restricted to visual realization, but also should concern the underlying mental and behavior pattern of users’. So in order to follow the idea of "user centered design", the cognitive psychology and page design should make some more interactions.This paper starts from the cognitive style of cognitive psychology, by analyzing the characteristic of perception, attention and memory from different users to build the field dependent cognitive model and the independent cognitive model. By exploring the UI design, information structure and visual expression of APPs’, this paper proposes some basic rules of page design of user cognitive model and validates some differences caused by different field cognitive style by some experiments. Then by existing page design philosophy and experiment results, this paper improves the design of App pages. What’s more, for field dependent and field independent cognitive style users respectively, we also design pages fitting user cognitive model and information representation to optimize serviceability.The innovations of this paper includes:1) builds the field dependent-field independent user cognitive model from user cognitive characteristic.2) proposes some basic rules of App page design by interacting with corresponding elements.3) realize and validate our proposed model by carefully designed experiments.