The Consider Of Experience Commercial Street In Residential Buliding

With the rapid development of urbanization, city commerce experiences diversified development, residential area commerce is displaying its potential value space and development prospect. In the meantime, with the economic development, experience economy as a new economic mode is coming to people’s side. Experience economy, centered on consumers and combined production with consumption, emphasizes to satisfy people’s spiritual, social and personal needs. In the age of experience economy, It is to meet people’s spiritual needs as the premise, to meet the people’s need for the characteristics of individualization and socialization, around the consumption environment, content and structure of people to experience economy, to reflect changes in the new era under the people value objective and the acceptance of the product of the way.Therefore, this thesis takes experience-style commercial street in residential area as main object. Through status analysis of experience-style commercial street in residential area, experience economy theory, practical commerce operation process and combining practical experience in designing residential area commerce building, this thesis attempts to design and conclude a scientific, sustainable solution regarding commercial street in residential area.This thesis divides into five chapters. Chapter one is going to elaborate upon study background and meaning, overseas and domestic study status, study objective and content, study concept, scope definition, study objective and method. Chapter two is going to analyze the construction situation of overseas and domestic experience-style commercial street in residential area, and then make the conclusion on the types and development trend of experience-style commercial street in residential area. The third chapter from the project positioning, design thinking, logic framework, these three aspects this paper expounds the design principles. Chapter four and Chapter five are two important chapters. The fourth chapter expounds the residential experience respectively from the perspective of experience of commercial space streamline design and space. The fifth chapter combines see, hear, taste and touch feeling experience to construction detail design, the application of intelligent experience design were also discussed. Chapter six is going to combine the design of practical program-----Shandong Heze Juye New Town2011-2-A-D land program, Chapter seven is the experience evaluation questionnaire of Hangzhou vanke liangzhu cultural village street.Their is elaborating and proposing upon the design of experience-style commercial street in residential area.