Returning To The Nature Of The Packaging-The Simple Packaging Design Of Lohas Tableware

It has even becom e a common phenomenon that excessive packaging, ignoring the function and the order in m odern packaging design. Because of this problem,this article researched the plain tableware pack aging design as an exam ple of lohas.T o express the plain package is important for the convenience of people’s life and saving resource. Advocating packaging design is back to the natu re and returns to protect products.This paper described the topic background, purpose and significance in the first chapter. Implying the necessity of this re search from the consum ption of m odern social, the current situation and existing problems of the packaging development. The second chapter is the foundation work part, it is help for the design. First of all, the first section focuses on the history of tableware packaging development and new market demands to analyze and summarize the shortage of tableware packaging. The second quarter aim to research the produc ts, brands, people orientation expounding the reasons of positioning a sp ecific product, brand, the co nsumer groups. Finally,the third part discuss m aterial selection of tableware packaging material selection and analyses the pros and cons of all kinds of packaging materials to target packaging materials-E sources in this design. The third and the fourth chapter is the key part of this article, the third chapter mainly describes the structure design of lohas tableware packaging including th e structure analysis, design principles, design schem e and design process; the fourth chapter introduces logo and br and promotion in the first two part including six aspects about the l ogo of the creative source, design process, color analysis, interpretation signs and pos ters, label design, m eaning and creative content. The third section is the displaying of products.The conclusion summarized the whole research on packaging design of lohas tableware.I hope the design workers can aim to return to the simple packaging design to promote the innovative packaging structure, create a sim ple happy and healthy life through the research of packaging design.