Parsing Apple Product Design Concept

In this paper, Apple’s as a clues, from the "Apple’s fever" social phenomenon, depth discussion the reasons. From this phenomenon, we see people for Apple’s obsession of technology; for exterior design of love; for the internal function of the unknown and yearning for status symbol. From all aspects, its success has an important relationship with the concepts and ideas.By analyzing the "Apple’s fever" phenomenon, describes theApple’s design ideas, deep thinking Jobs’ s way of thinking and life experiences impact on apple design, so elaborated Apple’s design and generate. Through the analysis of Jobs prescient insight; kept original heart worldview, pursuit of perfect detail, as well as to staff and the product with the harsh attitude, all reflects his thoughts on Zen and his "simplify profound philosophy" design philosophy. Steve Jobs using his amazing sense of innovation and unique eye view has made a technical and the change of art, has opened up a new era of science and technology. In the early era, the products meet from thefunction,now,the products combined with the transition to digital technology, mechanical technology and modern art, so that products meet not only functional but also emotional pursuit. Apple’s pursuit of emotion is unique concept, which uses modern digital technology, internet technology to build a bridge of communication between people and things.Apple’s products can win such a high market share, and can win the user hearts and minds, not merely rely on to meet the needs of "form and function", their solving the user’s physical needs, but to dig deeper hidden in the user’s heart spiritual and cultural needs. Apple’s product from the unique styling, beautiful shape, new interface, and a highly uniform product image, and so to meet the demands of people’s emotional. From the Apple’s logo to the product are reflect Apple’s designand the "simplify profound philosophy" of Jobs design thinking, this kind of idea and thought formation with the Jobs study Zen background have an important connection. Jobs though Zen is his biggest and successful "wisdom", through his study and the concept of Zen "enlightenment", "looking at things get new insights" and integrate this newinsight into his thoughts. This could see from the dedication, design ideas and do not like the idea of Steve Jobs. Zen thought argued that personal experience is the inner, spiritual experience, it is the origin of human cognition, "emphasizes formal logic to break the shackles, and promote the development of human knowledge". Under the guidance and wisdom of Zen, Jobs overcome and transcend all kinds of physical material or metaphysical philosophy of design restrictions,fundamentally, to overcome the difficulties of designed, so based on the original design and show that beyond.Discussion of "Apple’s fever" this social phenomenon, not just a single issue of technology and art, is also a problem in the design of desire, symbols, and other aspects of cognitive psychology. We want a comprehensive analysis of the causes of their design ideas, face up to its achievements and success, full of contemporary design practice on the road, and find a new direction.Finally, through analyzedthe interface style of Apple’s iPhone, and according to the design idea of the application interface design of mobile terminal APP, proved the design idea of apple, in order to achieve expression of the interface...