Design For Public Space Of Shopping Mall Based On Customer Behavior

The increasing rich city life needs diverse urban space to organize, and "shopping" must be one of the most important forms among it. Therefore, the shopping mall as the most basic space carrier seems to be particularly important. The space design about it lasted a long time, adding psychology studies about customer behavioral makes design consideration aspects exceed the scope of building itself.How to achieve the win-win situation between customers and shopping mall via constructing effective shopping space composite and experiential is the primary problem this paper thinks and solves. Therefore, this paper deep-analyzes the shopping mall space and customer behavior psychology through studying cases, observing phenomenon and deducting theory, abstracting shopping scene in daily life as architectural space design language. First, posing a problem "how to realize a small space highly complex and high-quality experience to achieve the optimal shopping behavior" based on its own characteristics of Wanlong Commercial Square in Lijiang, and then to establish the research object "shopping mall space" and "customer behavioral behavior activity". Next, it mainly analyzes the underlying causes why shopping mall trends to be complex and development and its main direction:complex of format constitution, diversity of organization model and complex spatial elements; followed by the details we need to be pay attention in space designing of shopping mall. Then, that is the form and specific manipulation of space design strategy, mainly including two parts:the space guide strategy (entrance clear guidance, fixed line associated inside and outside, space conversion naturally) for object consumption behavior, and space strategy (node gravitational disturbance, amplify pedestrian access, soften business boundaries, atrium space overlap, inducing media interface) to convert non-consumer behavior into random consumer behavior. Finally, the design strategy is applied into the design of Li Jiang Wanlong Commercial Square, and summarizes the experience.