Research On The Commercial Space Surrounding University Campus In Wuhan

At present, the society, city and university pay more attention to the surrounding environment of university campus. Commercial activities are one of the most active factors which also play a vital role in the university surrounding environment. The purpose of this article is to acquaint with the existing condition of commercial space surrounding university campus, understand its influence to the learning and living of the students and realize the interaction between the surrounding and the inside commercial space of university campus. The article takes the commercial space surrounding university campus as research object. It selects three representative cases to develop research through investigation on the spot, a series of questionnaire and visitation with university campus environment. The research is including campus commercial environment, commercial space design and consumption action and so on. It makes analysis and draws conclusion on the constitution of commercial space surrounding university campus. Eventually, the article expounds proposal and prospect to the commercial space surrounding university campus. The article consists of five chapters: In the first chapter, the thesis sets forth research background, intention and significance, overview the domestic and foreign research, basing upon these factors coming into studying method, content and construction. In the second chapter, from allusion of some related theoretical analysis, the thesis forms the research construction. At the same time, it demonstrates the case object and the reason why choose these cases. In the third chapter, the thesis is made of detailed analysis from the campus environment, space feature and consumption action to three cases. In the fourth chapter, basing on the campus commercial space, commercial space recognition, structure of commercial space, consume behavior and so on, the thesis gives summary and comparison to three cases. In the fifth chapter, the thesis is to take proposal and prospect of commercial space of university campus in Wuhan basing on the preceding research.