Application Of Regional Culture In Packaging Design Of Characteristic Products In Tibet

With the development of Tibet economy, tourism industry and cultural industries and related industries interacting with each other, and promote the development of Tibet specialty products.There are a variety of specialty products in Tibet. The type of product on the market and the appearance of the same phenomenon prominent, difficult for consumers to distinguish from the appearance of the product; and specialty products Packaging Design geographical and cultural elements spelled quite prominent, the perfect expression of regional culture and the lack of product attributes.This paper attempts to analyze in depth the regional culture of Tibet specialty products packaging design and its development context; explore the geographical and cultural concepts and principles apply to the characteristics of the product packaging design, and the Institute for the conclusion of the application to the design practice.At the same time, to explore the development trend of Tibet specialty products packaging design.The author under the guidance of instructors, conducted a lengthy market research. Paper describes the application of regional culture in the domestic and international packaging design, definition of regional culture, regional culture and find the relationship between Tibet specialty products under the perspective of design and performance between regional culture in Tibet specialty products packaging design. The rheological characteristics of the product packaging design process in Tibet, and for specialty products were sort of the outstanding characteristics of the product packaging design case studies.And with reference to the large number of papers, books, combined graduation project, carried out theoretical research and design practice, the regional culture of the visual elements refined material manifestation of regional culture.Through the re-creation of graphics, text, color and other design elements in an effort to regional culture and product attributes manifested through visual language, the use of two kinds of "vision", "feel" language showcases the product packaging design.Explore the characteristics of the product packaging design new ideas.