The Research On Creative Regional Culture Products Based On Communication Perspective

Regional culture is a historical and cultural form of a country and a region.Regional resources such as art,culture atmosphere and local customs are the advantages and wealth of developing design innovation.As Masayuki Kurokawa's affirmation to the regional culture development and application prospect in The Future Archeology of Design,The design strategy based on regional culture is not only an important strategy for the development of the creative industry,but also the way to inherit and develop regional culture so as to sharpen the competitive edge in the process of globalization.At present,there are still many problems in the market of cultural and creative products in China,such as homogenization of products,lack of cultural connotation and disengagement of demand.Relevant academic researches focus on design psychology,design aesthetics,design semiotics and so on.How to break out of the existing rut,inherit the essence of regional culture and innovate design and reinterpretation is an urgent problem to be solved.So,depending on a national science and technology support plan “the Common Key Technologies of Creative Product Design based on the Characteristics of Digital and Hunan Culture”,based on the new visions of communication,this paper researches on the regional culture creative product design,and aims to find the new design for cultural and creative products,build more effective design ideas and methods of culture products,and jump out of the existing problems in cultural market.This paper hopes to serve the design of cultural and creative products,and the inheritance and spread of regional culture.This paper adopts the research methods of document research,inductive deduction,discipline intersection and case analysis,and completes the following researches through four chapters:(a)on the basis of document research and investigation analysis,this paper analyzes and studies the development background,the current situation of the market and the design methods of the existing cultural and creative products,to clarify the present situation,background and goal of design research.(b)based on the existing research results,in combination with the successful experience of subject project,this paper gives the research definition and knowledge comb of the regional culture resources,cultural and creative products,product designattributes,and so on.This paper builds regional culture classification model,cultural and creative product design attribute characterization framework,and regional culture creative product information architecture system,to assist the development of creative design,and support the design model in this paper.(c)based on the interdisciplinarity background of communication and design,this paper deconstructs and constructs each of the elements in the cultural and creative product design process,and proposes the corresponding system communication mode,to establish the regional culture creative product design model that matches the promoting process of cultural and creative product project.(d)based on the research results of this paper,the feasibility of this model is examined by practicing and applying the method in Hunan regional culture product design cases.The research innovation points of this paper include:(a)the innovation of research perspectives.The paper compromises the discipline knowledge of design and communication,begins with the elements in the theory of communication,to build and design the regional culture creative product design model that interacts with the regional culture.The advantage is to build design method by communication,the common of design patterns and cultural attributes,this can properly deal with the contradiction between regional cultural features and modern design in common,not only consider the culture,technology,aesthetic and other attributes,but review the content of culture and products in the systematic and integral perspective,so that they can match perfectly;to establish a close relationship between the designer and the consumers,and focus on whether the products can complete the communication between the communicator and the audience;to improve the matching degree between the products and the consumer demand centered on the audience needs,and ensure a more harmonious,close and perceptual relationship between the products and the users.(b)the innovation of research results.This paper gives knowledge comb and induction of the regional culture resources,cultural and creative products,product design attributes,and so on.It constructs the design oriented regional culture creative product information architecture system,which can help the designer to comb and form the cultural and creative products hierarchical information like culture,product,design attributes,emotional cognitive.This paper transforms the breakthrough point of design thinking and problem solutions,analyzes the key factors in the design process of cultural and creative products in the form of communication elements,toput forward the principles of cultural content and design.Based on the systematic communication mode,the communication mode of cultural and creative product design is established,and a complete and comprehensive system view is provided.This paper also establishes a cultural creative product design model matching with the project promoting process,and puts forward the effective design method.(c)the innovation of design practice.Taking Hunan regional culture creative products as an example,this paper carries on the design practice,proposes the research results and put them into practice.By the specific application of the design principle and the model,the research provides an example for the development of cultural and creative product design,tests the feasibility and effectiveness of the research results,and provides the new ideas and support for the development of cultural and creative product design.