Emotions And Experiences

With the development of social productivity, the society is being changed from the material producing and consuming era to the spirit producing and consuming era. And the consume demand of people are increasingly hierarchical. Therefore, the keys of product design should be migrated to these aspects such as the experiences of user, the interaction between product and users, and the effect to the lifestyle. The essence of packaging is a silent salesman, who is consumer oriented directly, so the relationships between packaging design and the psychology of consumer exists closely. It becomes pressing to solve the problems that how to develop future packaging, how to combine the concept of interaction with packaging design.Taking the research of packaging interactive design as the key of this paper, and the consumer psychology theory as the entry point, firstly, the existing issues of current packaging design are analyzed and summarized, main characteristic are pointed out:the consumer-oriented, focusing on consumer interactive experience. Secondly, interaction of packaging design is analyzed from four aspects respectively, including the manifestation of interactive packaging, the features and values of interactive packaging, the packaging design principles and emotion experience, which establish the foundation of packaging interactive design theory. At last, interactive design elements are added within four aspects of packaging design, such as visual image, functional value, usage and user’s experience. Moreover, the corresponding typical instances are analyzed based on consumer psychology knowledge. The new manners of packaging interactive design are proposed, whose feasibility are proved by a completed design practice.Both consumer psychology and the concept of interactive are applied to packaging design, which provides a broader space for packaging design and widens the dimensions of packaging design, is a feasible way to realize the commercial value of packaging.