| As the concept of " Internet plus" put forward,it urges the of traditional concept of packaging design must be innovated,the Internet thinking to the future development must used.At the same time,the product economy and service economy are changing to a new type of social economy----experience economy.Experience economy is emphasized by creating a common life situation,Shaping a new sensory experience and participate in the decision thinking,from this way it can seize the attention of consumers,and change the behavior of consumer,and thus enhance the added value of products,expand the living space of the product.Experience in packaging design is an interdisciplinary subject research based on foundation of the trend of future economy development and the extensive experience design concept.The research experience for packaging design under the background of Internet online shopping products are even less,as a very new research topic,there is no comparison systematic and mature theory and practice research yet." Internet plus" under the background of the online shopping experience object products packaging design is focused on the influence of the Internet,under the influence of such a new media that is unprecedented,enough to overturn the traditional,how the online shopping experience between consumers and products into the packaging of integrated process.It is not only need to study the user experience mechanism,packaging design principles,but also to explore the integration of the Internet communication theory,as well as consumer shopping psychology.This paper is based on the online product as the research object,in depth analysis of the opportunities and challenges faced by the product packaging design "Internetplus" era,through the introduction of experiential design principle,combined with the success of who has taken the lead in the case,our ultimate purpose is trying to open up a feasible way for the packaging design of online shopping products. |
PDF Full Text Request